Mini Article: How to Jolt your Reader into Paying Attention

Drama.
Drama jolts a reader into paying attention.

Movies use it.
TV uses it.
There's no reason why your article shouldn't use it.

And one of the best ways to create drama is to disagree with your headline.

Yes, disagree.

So let's take an example

Headline: The Logical Case For Increasing Your Prices.
First Paragraph: Let's do something really stupid: Let's avoid increasing your prices. Let's decrease them instead. By a whole 50%

That's drama

And it's dramatic, because it takes the opposite stance.
You see the reason your reader is hooked into the article, is because you wrote a powerful headline.

Now once you've got my attention, you can take me down the thread. Down the thread of 'decreasing prices.'

Show me how stupid it is to decrease prices.
Make the case. Then yank me back to 'raising prices' once again.

And instantly, you're pulling me back and forth.

Like they do in the movies.
The drama is deliberate. Planned. And the jolts are designed to wake you up.
Because when you think about it, most people believe article-writing is about writing.

But it's not.

It's about flow. And jolts. And drama.
Sometimes the article meanders.
Sometimes it speeds up.
Sometimes it comes to a grinding halt.
These are all elements of drama.

If you see your article as just an article, all you'll end up with is wimpy, icky, boring stuff. If you see yourself as a director of a movie, you'll insert drama.

And what better way to start off the drama than to disagree with your headline?

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